1 Zulkidal

Mgt610 Assignment Solution 2015 Ford

Presentation on theme: "Information Security Identification: Confidential Personal Branding Skill building workshop and BNY Mellon company overview Presented by Ruth Perkins Indiana."— Presentation transcript:

1 Information Security Identification: Confidential Personal Branding Skill building workshop and BNY Mellon company overview Presented by Ruth Perkins Indiana University of Pennsylvania October 13, 2011

2 Information Security Identification: Confidential 2 Agenda I.What is Personal Branding? II.3 Rs of Personal Branding III.Career Toolkit IV.Networking to build your brand V.BNY Mellon Company Overview

3 Information Security Identification: Confidential Section I. What is Personal Branding?

4 Information Security Identification: Confidential 4 Personal Branding…… What do all of these celebrities have in common?

5 Information Security Identification: Confidential 5 Personal Branding…… What do all of these celebrities have in common? A pro in their industry, an expert in their field. A strong and consistent Brand!

6 Information Security Identification: Confidential 6 Personal Branding…what is it? “Creation of an asset that pertains to a particular person or individual; this includes but is not limited to the body, clothing, appearance and knowledge contained within, leading to an indelible impression that is uniquely distinguishable. [1] The term is thought to have been first used and discussed in a 1997 article by Tom Peters. [2]” [1]Tom Peters [2] –a clear, consistent and compelling message –Your position in the minds of your market is what connects your next highly desirable job, project, partnership, investor – or whatever it is that’s driving you to create and grow your brand image

7 Information Security Identification: Confidential Section II. The 3 Rs of Personal Branding

8 Information Security Identification: Confidential 8 The 3 Rs of Personal Branding Receive: Understand who you are and where you add value A habit you develop over your career, NOT an event Retain: Get your name ingrained in their brains so they can “store” you Repeat: Be able to recall what you do and refer business to you when an opportunity pops up that you’d be interested in Can everyone you meet receive, retain and repeat your personal brand message?

9 Information Security Identification: Confidential Section III. Create Your Career Toolkit

10 Information Security Identification: Confidential 10 Create Your Career Toolkit A career toolkit is a vital step to develop your personal brand. Before you apply for a job, you need to make sure that you have the following items are cohesively put together: Your Resume Ask for advice Description of your work experience should convey the difference you made in that organization Break down tasks so that they exemplify your skills and knowledge Your Cover Letter Keep it visually consistent Include anything that your resume does not convey Read it over!

11 Information Security Identification: Confidential 11 Create Your Career Toolkit Your References Solicit help from those who already have a handle on your Brand Can use bosses, coworkers, classmates who you have worked on a project with, professors, coaches, etc. Get them in place before you need them! Your Interview Skills/Preparedness Know as much as you can about the company and position before you go to an interview Come with questions… but don’t ask a question just to prove you did your research! Use a question to learn more about what you will be doing or to find our the direction of the group or company you might be working for Your Wardrobe When in doubt, overdress Clean Can be used to make you stand out

12 Information Security Identification: Confidential 12 Create Your Career Toolkit Your Elevator Speech Know your audience Know yourself What are your strengths? What adjectives come to mind to describe you? What is it you are trying to ‘sell’ or let others know about you? Outline your talk. Use brief bullets that remind you of the following points: Who am I? What do I offer? What are the main contributions I can make? What should the listener do as a result of hearing this? Finalize your speech PRACTICE

13 Information Security Identification: Confidential 13 Create Your Career Toolkit Your Web Presence LinkedIn profile: A LinkedIn profile is a combination of a resume, cover letter, references document and a moving and living database of your network. Use it to create your own personal advertising, to search for jobs or meet new people.LinkedIn Facebook profile: Over 600 million people have profiles, but almost none of them have branded themselves properly using this medium. Twitter profile: Your Twitter profile should have an avatar that is carved out of your Facebook picture and used in your LinkedIn profile.Twitter Email address: Keep it simple and use your name so people know who they are emailing

14 Information Security Identification: Confidential Section IV. Networking to Build Your Brand

15 Information Security Identification: Confidential 15 Networking to Build Your Brand Define your needs and goals  Careers and leads  Increased visibility within your field  Professional development  Mentor relationships Know your audience Know yourself, your education, experience and skills Prepare an elevator speech  Describes you in 30 seconds or less >Who you are, what you offer, what you are looking for  As essential as a business card – part of your personal brand  Know your audience

16 Information Security Identification: Confidential 16 Be Interactive In a large group setting, circulate and meet people, but don’t try to talk to everyone. It’s better to have a few meaningful conversations than 50 hasty introductions.  Don’t cling to people you already know; you’re unlikely to build new contacts that way.  Spend 80% of your time with people you don’t know If you are at an event or reception, wear a nametag and collect or exchange business cards so you can follow-up. Build interest by asking meaningful questions and showing how you can help Follow up!

17 Information Security Identification: Confidential 17 Why Follow Up? If you do nothing to follow up with the contacts that you make it becomes a wasted opportunity Do not rely on others to carry on a relationship – networking is a two-way street It keeps your name (and your brand) fresh in your contact’s mind Following up after the initial contact is the first step to building a relationship  If you wait until you need something to reach out to a contact they will be unlikely to go out of their way to help you

18 Information Security Identification: Confidential Section V. BNY Mellon Company Overview

19 Information Security Identification: Confidential 19 One of the largest global asset managers with $1.2 trillion in assets under management The world’s leading provider of securities services with $25.5 trillion in assets under custody and administration Process $1.7 trillion in global payments daily on average Service $11.9 trillion in outstanding debt Safest Bank in the U.S. (Global Finance World’s Safest Banks, 2009 and 2010) Only U.S. financial firm rated triple-A at the bank level by Moody’s At BNY Mellon, We Are: As of December 31, 2010

20 Information Security Identification: Confidential 20 Our Global Presence Significant Global Reach And Scale Locations Across 6 Continents, 36 Countries, Serving More than 100 Markets. 49,000 Employees* Serving an Extensive Client Base 89% of the Fortune 500 76% of the Fortune 1,000 73% of the Global 500 Fortune 500 and Fortune 1000 data, Fortune magazine, May 2010; Global 500 data, Fortune magazine, September 2009; and BNY Mellon client data, June 30, 2010 *August 31, 2010.

21 Information Security Identification: Confidential 21 There Are Many Reasons Why BNY Mellon Is Right For You: You'll work for a company with a history of strength and integrity. You'll be consistently challenged in your job, collaborating on a variety of projects alongside some of the best and brightest leaders in the industry. You'll have access to myriad career paths in a variety of disciplines. BNY Mellon believes in a healthy work-life balance with our employees and in our communities. Leadership, support and growth opportunities to help you realize your full potential.

22 Information Security Identification: Confidential 22 Corporate Social Responsibility BNY Mellon has a strong history of doing what’s right and helping to build a better world, and that’s what Corporate Social Responsibility (CSR) is all about. Our CSR Goals: Incorporate green building design into existing and new buildings to improve their environmental performance where appropriate Measure and reduce our greenhouse gases Decrease our paper use and increase sourcing of post-consumer recycled products Collaborate with suppliers to purchase and use products/services that reduce any impact on the environment Develop an education program for employees to positively impact the environment in their work lives Research and develop products and services for our marketplace that support environmental sustainability

23 Information Security Identification: Confidential The BNY Mellon Global Internship Program BNY Mellon believes a valuable internship is one with a meaningful project, clearly defined deliverables, regular evaluations and strong on-boarding and learning and development elements Meaningful work assignments Supervision and evaluation  Managers to offer regular informal feedback to interns, and to formally evaluate interns at mid- point and end of summer internship period via on-line evaluation  Managers are also required to identify a mentor for each intern Student will participate in structured on-boarding and weekly programming, which includes:  Education about BNY Mellon – weekly sessions held by senior level management  Learning & Development  Community Outreach  Cohort Building, Networking Events, and Internal Social Media Platform  Mentor Program 23

24 Information Security Identification: Confidential 24 Diverse Lineup Of Complementary Businesses Multitude of areas to start and build your career as you continue to grow with BNY Mellon Asset Servicing Wealth Management Treasury Services (Cash Management, Global Payments and FX) Issuer Services (Corporate Trust, Depositary Receipts) Broker-Dealer and Advisor Services Asset Management

25 Information Security Identification: Confidential 25 Asset Management Who Are We And What Do We Do: BNY Mellon Asset Management is a leading global provider of investment management products and services. What Type Of Candidate Do We Look For: Pursuing 4-year or graduate degree in Business-related major Strong interest in investments, intellectual curiosity and outstanding communication skills Ability to demonstrate understanding of financial statements Detail-oriented with adherence to deadlines and processes Technical skills including Microsoft Office Suite with emphasis on Excel; Access experience a plus Minimum 3.0 GPA preferred Legally authorized to work in the United States. How To Apply: For additional details and to express interest in a position, please visit bnymellon.com to create a candidate profile, apply to a position, and to also receive future job alerts. Possible Responsibilities: Utilizing Lipper and Morningstar to update performance rankings Assisting with and building internal and external client relationships Providing pre-trade support Ensuring client account activity has been processed accurately

26 Information Security Identification: Confidential 26 Asset Servicing How To Apply: For additional details and to express interest in a position, please visit bnymellon.com to create a candidate profile, apply to a position, and to also receive future job alerts. Who Are We And What Do We Do: BNY Mellon Asset Servicing assists clients worldwide to enhance the management, administration and oversight of their entire investment process by giving them the tools and information they need to make better decisions. What Type Of Candidate Do We Look For: Pursuing 4-year or graduate degree in Finance, Economics or Accounting Strong verbal and written communication skills Analytical and problem solving skills Reconciliation skills Adherence to deadlines and procedures Proficient computer skills including Excel, Word, PowerPoint and Access Minimum 3.0 GPA preferred Legally authorized to work in the United States Possible Responsibilities: Supporting a mix of large and complex client relationships that include daily, weekly, and monthly valued accounts. Daily contact with clients and assist them with all of their standard and customized accounting and reporting needs Responding to all client processing, accounting, and reporting questions, either directly or through research with other functional areas. Providing professional support to clients and investment managers through timely and accurate trade settlements and the full investment of cash balances while minimizing risk.

27 Information Security Identification: Confidential 27 Broker-Dealer and Advisor Services How To Apply: For additional details and to express interest in a position, please visit bnymellon.com to create a candidate profile, apply to a position, and to also receive future job alerts. Who Are We And What Do We Do: Pershing and its affiliates are committed to delivering dependable operational support, robust trading services, flexible technology, an expansive array of investment solutions, practice management support and service excellence. What Type Of Candidate Do We Look For: Pursuing 4-year or graduate degree Ability to communicate effectively both verbally and in writing Solid work ethic and integrity Strong attention to detail Ability to follow established procedures and policies Proficient PC skills including Excel, Word and PowerPoint software Ability to work closely/effectively with other teams/operations units A minimum 3.0 GPA Legally authorized to work in the United States Possible Responsibilities: Supporting sales and client support efforts in Global Customers Assisting with projects and day-to-day responsibilities in Customer Processing and Services Participating in Marketing and Corporate Communications initiatives Providing support to our Pershing Advisor Solutions business Trading and client support in our Pershing Trading Solutions area Contributing to projects in our Corporate Services, Finance or Compliance organizations Supporting efforts in our Pershing Managed Account Solutions area Working on projects and key systems development in our information technology (Customer Technology Solutions and Delivery) group. Opportunities available in our Florham Park, NJ; Jersey City, NJ; Lawrenceville, NJ; Lake Mary, FL; Chadds Ford, PA and Malvern, PA, locations.

28 Information Security Identification: Confidential 28 Financial Markets and Treasury Services How To Apply: For additional details and to express interest in a position, please visit bnymellon.com to create a candidate profile, apply to a position, and to also receive future job alerts. Who Are We And What Do We Do: BNY Mellon Financial Markets and Treasury Services offer the industry’s leading suite of comprehensive corporate trust, depositary receipt and shareowner services. We continue to deliver high-quality performance in global payments, trade services, cash management, capital markets, foreign exchange, derivatives and liquidity services. What Type Of Candidate Do We Look For: Pursuing 4-year or graduate degree Ability to communicate effectively both verbally and in writing. Good analytical and reconciliation skills. Attention to details. Ability to Follow established procedures and policies. Proficient PC skills including Excel and Word Perfect software. Ability to work in a stressful work environment. Ability to work closely/effectively with other teams/operations units. A minimum 3.0 GPA preferred Legally authorized to work in the United States. Possible Responsibilities: Serving as the primary liaison between the department and outside vendors. Working closely with vendors to provide supplemental information. Tracking the cases that the vendors present to the bank. Providing weekly reports to Management pertaining to the volume of cases that are new, pending, and complete.

29 Information Security Identification: Confidential 29 Wealth Management How To Apply: For additional details and to express interest in a position, please visit bnymellon.com to create a candidate profile, apply to a position, and to also receive future job alerts. Who Are We And What Do We Do: BNY Mellon Wealth Management is focused intently on meeting each client’s distinct needs through investment management, wealth and estate planning, private banking, asset servicing and information management. What Type Of Candidate Do We Look For: Pursuing 4-year or graduate degree Excellent client service skills Excellent organizational, analytical and reconciliation skills Clear and concise communications Attention to detail Ability to learn a variety of functions Working knowledge of Microsoft Office applications –Word, Excel, Access Minimum 3.0 GPA preferred Legally authorized to work in the United States Possible Responsibilities: Reconcilement of trade settlement activity Ensuring client account activity has been processed accurately Assisting and building client relationships Analyzing and tracking portfolio activity

30 Information Security Identification: Confidential 30 Business Partners (Shared Services) – Finance How To Apply: For additional details and to express interest in a position, please visit bnymellon.com to create a candidate profile, apply to a position, and to also receive future job alerts. Who Are We And What Do We Do: The Finance area is responsible for three core functions: 1) To provide strategic financial support for businesses, operational planning, forecasting and various ad-hoc financial analyses, 2) To provide day-to-day financial services to BNY Mellon, its departments, customers and staff, 3) To meet internal and external financial reporting requirements. Possible Responsibilities: Perform research and analysis to provide management with financial data and recommendations for use in short-term and strategic planning and reporting Prepare financial and accounting policies, reports and statements Perform financial accounting or systems analyses to assist management in measuring and evaluating departmental and corporate performance What Type Of Candidate Do We Look For: Pursuing 4-year or graduate degree in Finance, Accounting or other related Finance major Knowledge of GAAP Ability to communicate complex financial data in written and oral form Strong Analytical ability and problem solving skills along with solid work ethic and integrity Attention to details and ability to follow established procedures and policies Proficient PC skills including Microsoft Excel and Word Ability to work closely and effectively with other teams and operations units A minimum 3.0 Grade Point Average preferred Legally authorized to work in the United States

31 Information Security Identification: Confidential 31 Business Partners (Shared Services) – Information Technology How To Apply: For additional details and to express interest in a position, please visit bnymellon.com to create a candidate profile, apply to a position, and to also receive future job alerts. Who Are We And What Do We Do: The Information Technology departments at BNY Mellon include: 1) Technology Services Group, 2) Application Development, 3) Technology Risk Management. What Type Of Candidate Do We Look For: Currently enrolled in a computer-based curriculum Solid work ethic and integrity Ability to work closely/effectively with other teams/operations units Strong written and verbal communication skills A minimum 3.0 Grade Point Average preferred Strong leadership, analytical, and problem solving skills Legally authorized to work in the United States Possible Responsibilities: Technical Development, such as designing and implementing software solutions Providing Project Administration support to projects throughout the various IT departments Updating project plans, assisting in presentation creation, developing cases and documenting IT project workflows Utilizing various software tools (J2EE,.NET, COBOL, DB2, Java, flex) to support projects and applications Enable business solutions while proactively protecting BNY Mellon from information technology related operational risks in a balanced control environment Assume the administrative aspects associated with managing an infrastructure track

32 Information Security Identification: Confidential 32 Business Partners (Shared Services) – Compliance & Risk How To Apply: For additional details and to express interest in a position, please visit bnymellon.com to create a candidate profile, apply to a position, and to also receive future job alerts. Who Are We And What Do We Do: The Operational Risk team performs analysis on the risk of loss resulting from inadequate or failed internal processes, people, and systems or from external events. It is the potential for loss that arises from problems with operating processes, human error or omission, breaches in internal controls, fraud or unforeseen catastrophes. Some Risk teams use the following tools: 1) Operational Risk Events (Losses, Gaines and Near Misses), 2) Risk Control Self Assessments (RCSA’s), 3) Key Risk Indicators (KRI’s and KPI’s), 4) High Level Assessments (HLA’s). The Compliance and Ethics area are responsible for four core functions: 1) Anti Money Laundering, 2) Business Conflicts, 3) Compliance Monitoring, and 4) Dealing with Affiliates/Insiders. What Type Of Candidate Do We Look For: Strong analytical ability and problem solving skills Solid work ethic and integrity Attention to details and ability to follow established procedures and policies Proficient PC skills including Microsoft Excel and Word software Ability to work closely and effectively with other teams and operations units A minimum 3.0 GPA preferred Legally authorized to work in the United States Possible Responsibilities: Responsibilities emphasize operational risk assessment through background, regulatory, media and litigation checks, as well as related document and database management Supports management in the day-to-day compliance efforts related to regulatory, legal policies, procedures and practices Supports management in controlling the process by which business unit managers can ensure compliance Organizes and disseminates regulatory compliance- related issues/materials to various levels of management

33 Information Security Identification: Confidential How to Apply: For additional details and to express interest in a position, please visit www.bnymellon.com to create a candidate profile, apply to a position, and to also receive future job alerts. Internship positions for summer 2012 will begin to be posted in January and will continue to be posted throughout the spring 33

34 Information Security Identification: Confidential

Presentation on theme: "National 5 Understanding Business"— Presentation transcript:

1 National 5 Understanding Business
Business Management Learning and Teaching Approaches – Advice and Guidance for PractitionersNational 5Understanding BusinessClipart from Clker.com (royalty-free, public domain clipart)

2 Understanding Business
The potential suggested learning and teaching approaches that follow present the opportunity to explore the following topics in more depth in order to reinforce knowledge and understanding of this unit of study.Business activitiesCustomer satisfactionBusiness objectivesBusiness stakeholdersExternal/internal factors affecting businessesWealth creationCorporate social responsibility and ethicsBusiness in societyFor most activities, a range of working methods and presentation media are left to practitioner/learner choice. Use of ICT for some activities is recommended and web research will be an integral part of several suggested approaches. These suggested learner approaches can be adapted to suit the needs of practitioners.

3 Starting UpYoung people may consider three options for their future: further education, employment or training.The often-forgotten fourth option is one we can examine here: entrepreneurship, i.e. starting your own business.Learners could use the given definition of an entrepreneur and compare this to the information in the video clip. After watching the video of Jonathan Levie, discussion topics are suggested in the following slides for learners to further explore this topic.Clip Art from Clker.com (royalty-free, public domain clip art)

4 What is an Entrepreneur?
Learners could use available resources to suggest definitions and/or descriptions of an entrepreneur. Key themes in the video could aid their research i.e. Education, opportunist, background, confidence, drive etc.20 January 2012Hint: Learners could use the Jonathan Levie interview transcript to help them with the discussion topics

5 Enterpreneurship - 1Jonathan Levie outlines several skills and qualities he thinks are important in an entrepreneurLearners could discuss whether they agree with this viewpoint and may create a group list of skills and qualities which they think would be important in an entrepreneur.It may be useful for learners to distinguish what is a ‘skill’ and what is a ‘quality’ during their discussion.Learners could be asked to consider whether they could be an entrepreneur or innovator now… or in the future.

6 Enterpreneurship - 2?The video asks 'Why does Scotland need more entrepreneurs?'Jonathan Levie explains his opinion here – how could this prompt learners to understand or explore where enterprise ‘fits’ into Scotland’s economy? How does innovation help Scotland to flourish?The diagram given as exemplification in the Advice and Guidance Notes could be used either as a basis for their discussion or learners could produce their own diagram showing the connections between business and the different parts of Scotland’s society affected by business

7 Enterpreneurship - 3'Being an entrepreneur isn’t necessarily about risk taking'The above quote from the video could be used for learner discussion or debate or to prompt individual responses from learners. In addition, learners could develop ideas on the range of risks that may be involved in starting their own business enterprise.Could learners be guided toconsider personal risks, economical risks and social risks in this context?

8 Mick Jackson – An Inspiring Entrepreneur?
Enterpreneurship – 4Mick Jackson – An Inspiring Entrepreneur?This film profiles the life and work of Mick Jackson, one of Scotland's most prominent and successful entrepreneurs.It reviews Mick's ideas and beliefs about enterprise, marketing, leadership and social responsibility in business.Mick describes the growth and success of two of his major enterprises - WildDay.com and the WildHearts Foundation, a charitable enterprise – both demonstrating great innovation.Learners could use the interview with the discussion topics worksheet which gives suggested topics for further research or discussion.

9 Entrepreneurship – 5 : To boldly go…..
Entrepreneurs may do 1 of 2 things to start a business enterprise:Create a new product to fill a gap in the market ORImprove an existing product in a new wayThese video resources could be used to prompt learner discussion or research on local or famous entrepreneurs or businesses. There could be particular emphasis on Scottish based business or entrepreneurs to contextualise this learning to earlier discussion or investigation.Learners could be guided in their research or discussion by the following questions:What inspired them? What risks did they run?How did they raise the finance they needed?Did they succeed quickly or suffer setbacks?Use these hyperlinks for some inspiring stories from around the world!

10 Entrepreneurship - 6Jonathan Levie explains that while profit is important, his opinion is that other factors are also important to Scottish entrepreneurs, such as customer satisfaction, developing new products, and ‘giving back’ to Scotland as their country and society.The following approach suggests how learners could take account of these factors into account and is explained further in the next slide:

11 Learners could be asked to identify a Scottish business (local or national) and examine their approach to:ProfitCustomer SatisfactionInnovation and Product DevelopmentSocial ResponsibilityFurther discussion or research by learners may investigate the impact each of these factors would have on the business, its’ local community, and Scotland as a whole.

12 So – What IS an Entrepreneur?
This link provides a series of statements given by business owners about what they think an entrepreneur is.Suggested approaches for this resource could be:Learners assembling their own ideas using key themes from the statements given.Using the range of statements to allow learners to select the one they identify with most and justifying their choice.Learners selecting one statement and applying it to an entrepreneur (local or well-known nationally) that they think it relevant to.EducationScotland

13 Over to you…… It’s time to put thoughts into action.
The flow diagram provided shows a step-by-step approach to building an enterprise from an idea. This could be used to guide learners through the process of creating their own enterprise.Learners could focus on creating a solution for an existing problem affecting their group, school, community or a global issue; or could focus on filling a gap in a market with a new product.Learners could work in several ways solo, groups or pairs according to their specific ideas.The Business Plan could be used to help structure learners thoughts.BusinessPlanningUse the hyperlink to build a Business Plan!

14 Role of Business in Society
What goes on in a business organisation?What type of activities do businesses and other organisations do?How does business contribute, and have an impact on, society?Let’s look at an example of a business organisation and explore how learners can investigate answers to the above questions…Clipart from Clker.com (royalty-free, public domain clipart)

15 From small beginnings in 2003, Oban Chocolate Co has grown steadily to become an established business with a range of products, new premises and increased number of employees.The beginning and growth of the company is described here by Helen McKechnie who set up the business with husband Stuart – both from Oban.They feel the business is an inspiration to young people and hope to open up more shops in the future.

16 Theory into PracticeLearners could be directed to earlier work on skills and qualities to describe an entrepreneur giving more relevance to this case study.Learners could summarise their thoughts on the skills and qualities shown by the case study business owners perhaps being encouraged to use examples from the video to highlight their points.This could be done using ICT through a Podcast, presentation software or similar.

17 Business Activity – 1 Learners could use the case study to:
Decide whether the featured business operates in the Primary, Secondary or Tertiary sectors of industryDiscuss whether this business operates in more than one sectorDiscuss/research and suggest reasons why they may do this?Clipart from Clker.com (royalty-free, public domain clipart)Oban Chocolate Co operates in secondary and tertiary sectors as they produce saleable goods from raw materials but also provide a service through their café and wedding cake design service.Businesses may operate across several sectors of industry to:Spread the risk of the businessGrow the business (vertical integration)Gain more control over their sales or supply of raw materials

18 Business Activity – 2Learners could use the website for the business featured in the case study to:Summarise/discuss all of the activities that this business is involved in. This could be an oral summary or be produced in writing, as a presentation, or using a Podcast or videoFor each activity learners could explain what sector of industry the business is operating in and how this activity benefits the business.Activities includeWedding Cake Design and Supply – secondary/tertiary – could benefit the business by attracting a certain niche market and by allowing high quality goods to be supplied at a premium price. Allows the business to gain recognition and enhance reputation in a specific market.Children's Chocolate Workshops – tertiary – Benefits the business by projecting a positive image into their local community and engaging with stakeholders.On-line supply of goods – tertiary – Provides a wider market to the business and allows a flexible supply of goods out with the immediate semi-rural area which could bring additional profit to the business. Also allows for more widespread advertising and recognition for the business.Manufacture of chocolates – secondary – Creates a specialised product in a niche market.Research & Development of products – secondary – Benefits the business by continually seeking to improve their product and expand product range. Keeps business up-to-date with latest developments in their industry allowing them to compete more effectively and perform more efficiently.Café selling own products – tertiary – Expands the business in the local community and provides an outlet for the sale of own manufactured goods. Allows control to be maintained over quality, advertisement and profit gained from sale of goods. Increases the presence of the business in the local community and seeks to establish a positive reputation.Supply of Goods to Trade Outlets – widens the market for products to beyond the local area. Lessens the need for own advertising and outlets out with the local area. Increases profit and recognition for the business.Oban Chocolate Co

19 Business Activity – 3Learners could research local businesses or business people that may be familiar to them using the following suggested methods:Interviews with businessesInviting a business to speak to the groupInternet ResearchLocal media articles on businessesPersonal knowledge/experienceUsing the information they gain from this research, learners could compare how the local business was started with their own business plan created earlier – what lessons could be learned from this real, local business?

20 The Aim of the Game: Business Objectives – 1
The following link could be used to give learners initial information on business objectivesBusiness Activity & ObjectivesLearners could be directed to discuss the information on Private Sector business objectives in relation to either:The case study businessA local or national businessLearners could produce their own diagram to illustrate their findings here.

21 The Aim of the Game: Business Objectives – 2
Learners could discuss whether business objectives in the Private Sector of the economy may be different from those in the Public and/or Voluntary Sectors.One approach may be to Use the Internet to research a business from the Public Sector and one from the Third Sector and investigate the possible objectives of each.Learners could then create a diagram or mind map of the objectives for each of the researched businesses.A local focus could be applied to the businesses used in this approach as in previous research by learners.

22 How does Business affect people? – 1
Learners could be introduced to the topic of stakeholders using the following diagram which suggests three possible stakeholders of the case study business – Oban Chocolate CoLearners could use the diagram to investigate and discuss:Who additional stakeholders may beWhy each stakeholder may have an interest in thebusiness, andHow they could influence the business

23 SuppliersScottishGovernmentEmployeesAny Others?

24 How does Business affect people? – 2
Learners could be focused on thinking about their own business idea or plan and considering:Who the stakeholders areWhat influence they could haveWhat conflicts may ariseOne approach could be to ask learners to create a stakeholder diagram for their own business idea perhaps using suitable ICT.

25 How does Business contribute to society? – 1
Learners could be asked to watch the video case study and to consider what the business is contributing to different parts of society and what benefits may be seen by the economy, community and individual stakeholders.Learners could relate this back to earlier discussion on how enterprise and business ‘fits’ into Scotland – at both local and national levels – and how they might impact on society indifferent ways.Learners could also use the company web site to help their research and/or discussion of findings.

26 How does Business contribute to society? – 2: Creating Wealth
Learners could be asked to:Use the Internet and/or other resources to find a simple definition of ‘Wealth Creation’ in business terms.This could be a timed exercise – perhaps allowing 5 – 10 minutes to complete.Tip : Make sure learners understand theirdefinition and can explain it!

27 How does Business contribute to society? – 3: Creating Wealth
Learners could be given an example of how wealth can be distributed from one business to the next perhaps using a familiar good to illustrate this idea e.g. a loaf of bread – several suppliers will be able to sell goods to one another and so create turnover for their organisation.Learners could be asked to produce a diagram which illustrates this distribution of wealth or wealth creation? Use a good or service that you are familiar with to do this.An example of a diagram is provided in Advice and Guidance Notes for practitioners.

28 How does Society affect Business? – 1
A suggested approach to introduce this area of study could be:Learners are asked to think of as many factors in society which may affect the case study business.This could be a timed exercise allowing up to 10 minutes for completion.Learners could be asked to list the factors and how they may affect the business.

29 How does Society affect Business? – 2
Learners could be asked to group their answers under main headings where they consider there to be similarities in factors.Main headings could be established through discussion with the group as to the most common factors occurring between groups of learners e.g. financial, fashionable, legal, employment etcLearners could then be asked to use Internet resources to research factors affecting Scottish business and compare these to their own findings.

30 Internal & External Factors
Learners could be introduced to this topic by establishing through discussion the difference between Internal and External factors which affect the businessLearners could use the context of either their own business proposal, the case study business, or a business familiar to them to evaluate:Which factors they have identified are internal and which are externalHow these factors could have an impact on a businessHow they could ensure the business’s success against these factors

31 Customer Satisfaction – 1 The Customer is King!
Customer Satisfaction isn’t highlighted specifically in the Oban Chocolate video – but this doesn’t mean it’s not important to this business.Learners could use the following approach to further explore the issue of Customer Satisfaction.Learners could work with a partner or in small groups and use the exemplified Customer Satisfaction exercise given in the support files provided.Clipart from Clker.com (royalty-free, public domain clipart)

32 Customer Satisfaction – 2
Following the previous slide, learners could discuss their results as a group and what key points have resulted from their work.Examples of discussion points might be:Was it easy to suggest a response to the customer issue learners were given in the worksheet? Why/why not?What effect could it have on the business if the customer was not satisfied with the response given?Learners could then create a flow diagram to show the possible effects of poor customer care on the business – an example of this is given in the Advice and Guidance notes.

33 Customer Satisfaction – 3
Learners could use Internet resources to research a business familiar to them – local or national – and their approach to Customer Satisfaction to highlight the different priority given to this across business.Learners could be guided using the following key points:What facilities do they have to communicate with their customers, to receive complaints and feedback?Do they have a Customer Care Policy or statement?Learners could choose to summarise their findings either through discussion, presentation or using another appropriate media.

34 Customer Satisfaction – 4
Learners could aim to further understand Customer Satisfaction in business through developing their own Customer Satisfaction Statement or policy.This could be approached in several ways:Using the learners’ own business idea or enterpriseUsing the case study business and the company web resource to help them do thisSelecting a local business familiar to learners and information available on this business – perhaps supplementing with interviews or a representative from the business speaking with learners on this subject.NovatechA link to a short Mission Statement is given to help support learners.

35 Socially Responsible Business: What does it mean?
Learners could undertake timed research to investigate what corporate social responsibility is.This could support further discussion on:Examples of social responsibility in well-known businessesExamples from local businessHow learners might apply this to their own business enterpriseAdapted from:

36 ebay – Business with a Conscience?
eBay has been named one of the world's most ethical companies in the Auctions category based on its ethics and compliance programs by the Ethisphere Institute, a think tank. Companies on the list in other categories include Best Buy Co., Zappos, UPS, Google, American Express, and Ford Motor Company, Wisconsin Energy CorporationEcommerceBytes-NewsFlash, Number March 17, ISSNLearners could use the web resources at investor.ebay.com to find some useful information to support the above article e.g. eBay Giving Works and to further understand how this type of activity may benefit the business.

37 And the Winner is…The video resource shows an interview with Bob Keiller – named Entrepreneur of the Year in and 2008Bob’s business, PSN, has approximately 8,500 employees doing everything from high- level engineering consultancy to construction and maintenance for oil operators in more than 20 countries around the world.As well as his Entrepreneur of the Year successes, Bob has been awarded the National Business Award’s corporate social responsibility award for Scotland in 2007See the following slides for suggested approaches to using this resource.

38 Bob Keiller – Suggested Learning and Teaching Approaches
Learners could be encouraged to bring together their knowledge from across the Understanding Business Unit to produce a short study of Bob Keiller as a Scottish entrepreneur and to inform and inspire potential entrepreneurs.Learners could use the interview information and the PSN website for further information to help with their research.Wood Group PSNLearners could use the following key areas within their researchApproach to Customer Care Business ActivitiesBusiness Objectives What is an EntrepreneurSkills & Qualities of an Entrepreneur Why Scotland needs EntrepreneursRole of Business in Society Wealth Creation

39 Entrepreneurial Exchange
Micro-TycoUsing the Internet, learners could investigate the resources above to discover what each organisation offers and how they operate.One approach may be to ask learners to demonstrate how one or both resources will help support entrepreneurial activity in Scotland/UKLearners could also research the possible effectiveness of these initiatives and what they could contribute to Scotland’s entrepreneurial future.

40 Over to You….Learners could use the Entrepreneurs Forum website to view a range of interviews with entrepreneurs. This resource could be used to ask learners:Which entrepreneur inspires them and why?Learners could produce their own summary of why they find this entrepreneur inspirational and what helpful advice they may give to Scotland’s future entrepreneurs.This summary could be created to be oral, written or presented electronically.Entrepreneurs Forum

Leave a Comment


Your email address will not be published. Required fields are marked *