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Resume Cover Letter For Business Development Manager

Business development executives promote their employers' products or services using a number of techniques and practices. In some organizations, these executives are called "rainmakers" because they generate profits, causing revenue to shower their companies like rain. An executive-level job seeker looking for work in the area of business development needs to write a cover letter that illustrates her ability to cultivate relationships that will boost a company's revenue and profitability.

Considerations

A business development executive's duties can be structured or fluid regarding whom she may contact and the types of resources she can use to achieve her goals. For example, there may be several business development executives within a multinational corporation and each executive has a specific country within which to promote the company's objectives. Business development executives meet with potential clients, entertain prospective customers, attend trade shows and conferences and sometimes bring examples of a company's accomplishments to help attract new business.

Introduction

The introduction of a business development executive’s cover letter should reference the job posting or the person who referred her to the company. Many jobs, and especially executive positions, are filled by virtue of professional contacts instead of advertisements. The introduction should also mention whether a resume is attached or if the letter serves as a statement of the executive's qualifications.

Work History

A brief statement about the executive's work history follows the introduction. Her work history might be in the area of sales, account management or a high-profile position where she's brought business to a professional services company such as a law firm. Many business development executives have a background in accounting, law, or sales and territory management. A work history is more persuasive when it connects to the executive's resume or mentions previous employers.

Skills

Business development executives rely on communication and relationship-building skills. Of all the types of business executives, those who generate revenue through building client bases are most often called charismatic leaders -- they can create connections and dialogue that lead to a provider-customer relationship. These skills should be expressed in the cover letter.

Professional Network

Describing the executive's "book of business" is an excellent example of a professional network to include in the cover letter. For example, when a lawyer leaves one firm to join another with the promise of bringing business, her cover letter should discuss her ability to bring clients and business opportunities to the new firm. In addition, business development executives might have other contacts they're willing to bring to the organization. They might be well known in their industry or highly regarded in their field of expertise, either of which they should mention in the cover letter.

About the Author

Ruth Mayhew began writing in 1985. Her work appears in "The Multi-Generational Workforce in the Health Care Industry" and "Human Resources Managers Appraisal Schemes." Mayhew earned senior professional human resources certification from the Human Resources Certification Institute and holds a Master of Arts in sociology from the University of Missouri-Kansas City.

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Business Development Executive Cover Letter

Business Development Executives help their businesses grow by securing new customers and identifying new opportunities. These professionals are in high demand in every industry and occupy senior roles in their organizations. Business Development Executives should be able to perform the following job functions: attracting new sales leads, promoting products and services, and cultivating relationships with existing customers; in order to do so, they research targeted organizations, take marketing initiatives, and establish rapport with potential customers and business partners.

Based on our collection of cover letter samples, the most sought-after skills in a Business Development Executive are:

  • Business acumen and commercial awareness
  • Stamina and perseverance
  • Excellent communication and interpersonal skills
  • Networking and relationship building
  • Persuasion and selling skills
  • Attention to details
  • Computer proficiency
  • Problem-solving abilities

Comparable Business Development Executive qualifications can be seen in the example cover letter featured beneath.

For help with your resume, check out our extensive Business Development Executive Resume Samples.

Dear Ms. Pierce:

As an experienced, senior-level business development manager with a strong history of driving dynamic product and service sales, managing partner relationships, and substantially increasing revenues, I stand to significantly contribute to your objectives as your next Business Development Executive at Rewind, Inc.

My experience identifying new business opportunities, cultivating C-level relationships, and spearheading effective sales and market penetration strategies positions me to greatly impact your organization. By leveraging expertise and insight to implement forward-thinking and strategic business development solutions, I excel at skillfully managing programs, projects, and technical services to sustain revenue growth.

Following are highlights of my qualifications:

  • Identifying and managing the implementation of strategic value-added services and solutions in alignment with corporate objectives to open new lines of business, propel overall business success, and achieve organizational goals.
  • Doubling revenues every other year while drastically increasing market share and customer base as Vice President of Run Fox Run International.
  • Forging and managing strategic, profitable partnerships with decision-makers, management teams, and peers to maximize business development efforts.
  • Creating and delivering high-impact presentations while overseeing program evolution and introduction to realize outstanding sales performance and business growth.

My dedication to driving business development and advantage, along with my proven talents in team leadership and operational management, characterize my career accomplishments and will allow me to significantly benefit your team. I look forward to discussing this position in further detail. Thank you for your consideration.

Sincerely,
Neil H. Haislip

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